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Meeting the challenge of education financing

In today's increasingly competitive global marketplace, an advanced education can be an essential step for students looking to achieve career goals. Even after accessing grants, scholarships, federal loans, and other financial aid sources, though, students and their families are finding themselves unable to pay for the total cost of their education.

This is where private student loans come in. These loans are provided by banks and credit unions to cover education costs that can't be met by other financial aid sources.

For students, private student loans can mean the ability to get the education they need to achieve their career goals.

For schools, the ability to give students access to private student loans can mean the difference between success and failure in meeting enrollment, retention and graduation goals.

For lenders, private student loans offer the ability to achieve risk-adjusted return objectives and achieve a significant competitive advantage in acquiring customers in the attractive 18-to-24 age demographic.